Catch me up on your AI experience. How are you using it, what are you using, fill me in.
- What AI tools have you actually used in your work — ChatGPT, Claude, Perplexity, image generators (Midjourney, DALL-E, Sora), content/SEO tools (Surfer, Frase, Clearscope), social automation, anything else? Where have they helped, where have they let you down, where have they felt wrong for the HuntingLife voice?
- What's your read on AI in outdoor media right now? You've seen what the other publishers are doing — what's been done well, what's been done badly, what concerns you?
- If you imagine my AI agent cluster — Archer (strategy), Kai (engineering), Mira (UX/design), Vera (content) — taking full operational ownership of HuntingLife under my direction, running publishing, social, email/CRM, content production, monetization ops, which parts would you hand off without flinching, and which parts make you uncomfortable enough that you'd want to retain editorial veto? What lines would the brand voice need to hold that AI agents shouldn't cross?
- Where do you think AI will be most useful to HuntingLife specifically, and where are you skeptical it can do anything that holds up in this niche? Hunting/outdoor authenticity is non-trivial. Be specific about what you think AI can't do.
And the gut-check
The piece that's most relevant to whatever we'd build together: what would you need to see from the team in the first 30 days to trust it's going to work — and what would you need to NOT see that would tell you to pull the plug?