You've put serious work into SEO the last few years and I want to understand it from your side. Where's traffic today vs. three years ago — monthly sessions, channel mix, top pages — and what have you been investing in to get there? Same SEO partner as the last few years, or has that changed? What do you own vs. what they own — technical, content, links, all of it. How long the engagement's run and what it's been worth to you. What's worked, what hasn't. Deal terms — invoices, trade, partial trade? Value-exchange working or not?
If I'm missing context on any of the above, tell me. Traffic-side: send YOY GA4 screenshots, 2023 through YTD if you can. The numbers tell one story.
A few things my AI agents pulled from a quick public audit this week — your take on each:
robots.txt Crawl-delay: 10
Tells search bots to wait 10 seconds between requests on a 25K-page site. Intentional, or has nobody surfaced it?
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No /llms.txt — AI search has no map
ChatGPT, Perplexity, Google AI Overviews have no structured guidance for crawling HuntingLife. Has your SEO partner flagged this? Traffic on the table.
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No FAQ / HowTo / speakable schema
The formats AI tools cite most aren't on the homepage or sample articles. Gap or intentional?
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Multi-article bursts on the homepage
Timestamps reading "3 min ago, 10 min ago" within minutes of each other, as I write this. Publishing decision, or wire-syndication on a timer?
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Your own gut on whether the trajectory's up, flat, or rolling over — that matters more than precision. What context wraps around the numbers that I should hear from you?